Saffron Export for Mr. Nosrati
What will you read ...
The Big Challenge in Buying SaffronOne of the important services of King Business CompanyRisk in buying and selling saffronTransparency in the saffron transactionSigning a contract with an Austrian customerCreating confidence in the saffron tradeAnalysis of customer conversationsMs. Bashardost's practical actionBulk purchase of saffronIn the continuation of the negotiation, we emphasized:Result of the negotiation with the Austrian customer
This report presents the story of a real negotiation with an Austrian customer who had previously received saffron samples from us.
The customer’s main concern was the price fluctuations in the Iranian market and the financial risk. Our goal: to build trust, stabilize the price and guide the purchase to the right volume for market testing and then larger orders.
The Big Challenge in Buying Saffron
The meeting with Mr. Nosrati began. In the first call, the customer was worried about the fluctuating prices of saffron and said:
“Prices in Iran are always changing, I don’t know when to order.”
This concern is natural; a customer outside of Iran cannot understand the fluctuations of the rial and the volume of the Iranian market.
One of the important services of King Business Company
In a friendly and reassuring tone, it was said: “Don’t worry, we have the prices under control.”
The customer was assured that even if prices in Iran went up or down, the price set for his order would remain the same.
Risk in buying and selling saffron
The customer reiterated that buying in fluctuating conditions was risky for him. The problem was that he could not make a final decision without ensuring the stability of the price and order volume.
Transparency in the saffron transaction
The Austrian customer is looking for transparency and security in the transaction.
Ensuring the stability of the price and order volume is the first step to building long-term trust.
Signing a contract with an Austrian customer
1. Long-term contract with a certain volume: The representative suggested that the order volume (for example, 120 kilos per year) be divided monthly and the price would remain fixed.
2. Dollar or Euro transactions: To eliminate the risk of rial fluctuations, it was suggested that payments be made in dollars or euros.
Creating confidence in the saffron trade
The customer was hesitant at first and said:
“This amount of saffron is large, I need to consult with my colleague.”
Analysis of customer conversations
This sentence is a sign of hesitation and the need for more confidence and explanation of the purpose of the order.
Instead of pressuring, we acted as a consultant and explained that this amount is only for market testing and introducing the product to potential customers.
Ms. Bashardost’s practical action
Sending an audio file to create a sense of direct and intimate communication.
Confirming the customer’s concern: “Yes, this amount is too much for personal consumption.”
Explanation of the purpose of the order: The sample is for introducing the product and testing the market.
Bulk purchase of saffron
The meeting progressed and the initial customer planned to order 2 kilos. Ms. Bashardost suggested with a consultative technique:
“If you start with 5 kilos, the price per kilo will be lower and it will be easier to increase the volume in the future.”
In the continuation of the negotiation, we emphasized:
The order volume is specified and the contract is transparent.
price is set as a fixed dollar/euro.
The customer can continue his business without worrying about the fluctuations in the Iranian market.
Result of the negotiation with the Austrian customer
The European customer is looking for transparency, predictability and advisory support.
Risk control and providing assurance are important parts of export success.
For successful export to Austria, contact the Austrian representative, Dr. Zahra Bashardost, via WhatsApp:
09120867902
